E-commerce is beginning to extend its reach into multiple departments. Nowadays, it isn't uncommon for consumers to reach out to companies on social media to ask questions about products if they can't reach the company via phone. Strive to connect with your customers on a "real" level, and you'll be rewarded with loyal followers.ĥ. Focus on being genuine and down-to-earth. Customers are looking for authentic experiences and adding personality to your brand personality is a good idea. E-commerce marketing strategies that humanize a brand will do well. Content marketing is now an integral part of e-commerce.Ĥ. Give customers the opportunity to connect with your brand organically-through helpful content-before exposing them to ads. Therefore, it's worth investing in content marketing. They also prefer informational and helpful content. Customers research products before buying. Companies will need to merge their e-commerce marketing with general engagement strategies and customer service initiatives.ģ. Keeping current customers happy is often more cost-effective than marketing to attract new customers. E-commerce campaigns will be forced to focus heavily on customer engagement. Companies can expect email marketing campaigns to generate more revenue than social media marketing.Ģ. The most effective email campaigns use a custom designed email because that makes it easy for customers to recognize a brand. Use emails to attract customers to your website or ask them to buy directly from their inbox. Email marketing will continue to be an effective e-commerce strategy. Web design company, Lounge Lizard, shares some e-commerce trends to consider this year:ġ. Though many trends from 2017 will continue, there are a few to watch in the New Year.
The New Year is the perfect time to assess your e-commerce strategy. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998." 23, 2018 /PRNewswire-iReach/ - Lounge Lizard, a Long Island web design company, is globally recognized as a top web design company, - within the web and mobile app development industry.
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